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210+ Best SEO Keywords For Real Estate [Free Spreadsheet]

Let’s cut right to the chase: we’ve selected over 200 best SEO keywords for real estate for you.

You can find them below and/or make a copy of a free spreadsheet that already contains all of them. The spreadsheet will give you a high-level overview of all your target keywords + help you monitor your real estate SEO efforts. 

Before we get to that, though, let’s see why you should optimize your website for real estate keywords in the first place. You should know what results to expect, right? 

So let's get to it!

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Why Optimize Your Website For Real Estate Keywords

Optimizing your website for real estate SEO keywords helps you: 

  • Increase your visibility in search engines, like Google, Bing, or DuckDuckGo,
  • Increase organic traffic on your website,
  • Potentially get referral traffic, and, most importantly,
  • Attract clients, i.e., users who are already interested in your real estate services or are looking to buy/sell/rent property. 

As an example, consider the top-ranking results for the keyword “buying a vacation home:”

A snapshot of Google search results for the keyword "buying a vacation home"

These top-ranking pages attract the most users typing in this specific keyword into Google. And that means they also have higher chances of converting more people into clients — which is probably your end goal, too. 

For further proof of how important SEO is, consider these statistics:

  • According to one source, 41% of buyers begin their home-buying process by searching online, while 95% of them use online tools in the search process.
  • Other sources say that 92% of homebuyers search for homes online.
  • In real estate, the conversion rate for organic search is 3.2% – significantly higher than the conversion rate for paid search (1.5%), email (1.4%), and referral marketing (1.3%).

With that in mind, let’s see how you can attract more traffic through organic search.

210+ Best SEO Keywords For Real Estate 

Below, we’ve extracted over 210 SEO keywords you can use on your real estate website. Some of these will be a better fit for informational, while others will work better for commercial pages. 

Some keywords, like “real estate near me,” may require a different approach. Instead of adding them word-by-word to your website, you can consider investing in local SEO (especially off-page local SEO).

Consider consulting an SEO expert or a professional link building agency if you need more help or information.

General Real Estate Keywords

Let’s kick this off by looking at high-level real estate SEO keywords. 

These keywords typically have high difficulty, which means you probably won’t be able to rank for them without quality backlinks and high authority. 

Still, that’s not to say you shouldn’t target them. However, we highly suggest you do so by combining great content with great off-page SEO: 

  1. real estate
  2. real estate near me
  3. real estate for sale
  4. real estate to buy
  5. real estate for rent
  6. real estate appraisal
  7. real estate listings
  8. real estate agent
  9. real estate broker
  10. listing agent
  11. buyer’s agent
  12. realtor
  13. commercial real estate
  14. residential real estate
  15. open house
  16. property showing
  17. real estate closing

Real Estate Lead Generation Queries

As the name suggests, lead generation queries can help you generate leads — i.e., attract, identify, and cultivate clients. Here are some such SEO keywords for real estate: 

  1. contact a realtor
  2. when to contact a realtor to sell your house
  3. when should you contact a realtor to buy a house
  4. free realtor near me
  5. real estate agent tax deductions checklist
  6. new real estate agent checklist
  7. real estate due diligence checklist
  8. real estate buyer agent checklist
  9. real estate checklist for buyers
  10. realtor consultation
  11. realtor consultation fee
  12. realtor buyer consultation
  13. real estate selling fees
  14. home selling real estate services
  15. free home appraisal
  16. home value estimator
  17. free home valuation
  18. free home valuation calculator

Some of these may be a better choice for blog posts, while others — like “free home valuation” — may be a better fit for static pages.

Real Estate Buyer Queries

These SEO keywords will help you attract people looking to buy property — whether it’s a house, an apartment, a mobile home, or something else: 

  1. home for sale
  2. home for sale near me
  3. mobile home for sale
  4. tiny home for sale
  5. mobile home with land for sale
  6. mobile homes for sale with property
  7. apartment complex for sale
  8. apartment buildings for sale
  9. apartment for sale
  10. # unit apartment building for sale
  11. house for sale
  12. house for sale near me
  13. # story house for sale
  14. # bedroom house for sale
  15. houseboats for sale
  16. lake house for sale
  17. buying a home for the first time
  18. steps to buying a home
  19. risks of buying a short sale home
  20. grants for buying a home
  21. buying a vacation home
  22. first time home buyer programs
  23. tax benefits of owning a home
  24. buying a house without a realtor
  25. home warranty when buying a house
  26. buying a home checklist
  27. hidden costs of buying a home
  28. buying a second home to rent
  29. risks of buying a manufactured home
  30. how can i buy a second home without selling my first

These keywords can also be way more specific. For example, they can specify that a house must also have a pool or a gym. We’ll give you more specific iterations of these keywords below.

Also, note that some of these keywords have higher buying intent than others (e.g., “# story house for sale” vs. “steps to buying a home”). Take this into account when planning your content.

Real Estate Seller Queries

These SEO keywords for real estate encompass queries that target sellers. 

Target them if you want to sell your services to people selling or looking to sell their property:

  1. selling real estate
  2. how to choose a real estate agent for selling
  3. how much does it cost to sell a house
  4. selling real estate without a realtor
  5. home sale calculator
  6. real estate selling tips
  7. home selling tips
  8. questions to ask realtor when selling
  9. can you switch realtors as a seller
  10. what to expect from your realtor when selling
  11. should i sell my house to an investor
  12. selling real estate taxes
  13. is selling real estate worth it
  14. how to sell a house fast
  15. selling my home as is
  16. selling my home for cash
  17. how much will i make selling my home
  18. how to sell your house
  19. how will medicaid know if i sell my house
  20. how to sell your house and buy a new one
  21. should i get an appraisal before selling my house
  22. why isnt my home selling

Real Estate Renting Queries

Real estate renting queries are SEO keywords that focus on renting (out) a property. 

Target them if you want to work with renters: 

  1. how to rent a home
  2. how to rent out your house
  3. homes for rent with bad credit
  4. how much does it cost to rent a mobile home
  5. rent to own
  6. how to rent a vacation home
  7. can i buy a house and rent it out immediately
  8. how to find a home to rent
  9. how to find rental properties
  10. how much does it cost to rent a home
  11. how to list a home for rent
  12. how long does it take to rent a home
  13. how much to charge for rent
  14. late fee for rent
  15. how much rent to charge for a room
  16. how much rent to charge for commercial property
  17. how much to charge for pet rent
  18. how much to charge roommate for rent
  19. best way to find renters
  20. tenants rights

Real Estate Insurance Queries

Real estate insurance keywords may or may not be a good choice for you, depending on the services you provide. 

However, even if you don’t provide insurance yourself (or don’t work with insurers), you can still consider targeting these keywords to provide valuable information to potential prospects. Offering free value upfront may help you eventually turn them into clients.

  1. tenants insurance
  2. how does homeowners insurance work if someone gets hurt on your property
  3. what does home insurance cover
  4. how much does home insurance cost
  5. how does home insurance work
  6. what is property insurance
  7. renters insurance

Top Lists Keywords

Top lists keywords are real estate-related keywords that can make for great listicles. 

They’re typically searched for by users with high buying intent:

  1. best real estate agents
  2. best real estate agents near me
  3. america's best real estate agents
  4. best home selling real estate agents
  5. best ways to sell a mobile home
  6. best ways to sell a home
  7. best real estate brokers near me
  8. top real estate companies
  9. top commercial real estate companies
  10. top real estate investment companies
  11. top real estate development companies
  12. top luxury real estate companies
  13. best places to invest in real estate
  14. best way to invest in real estate
  15. best real estate to invest in
  16. best way to invest in real estate with little money
  17. best books on real estate investing
  18. best commercial real estate books
  19. best cities for luxury real estate
  20. best selling real estate agents near me
  21. top selling real estate agents
  22. top gated retirement communities

Specific Property Keywords

Let’s now look at some real estate SEO keywords that leverage highly specific descriptors. 

Such keywords could lead to higher conversion rates than more general keywords, as the buyer knows exactly what they’re looking for. If you can deliver that, you’re very likely to close the deal: 

  1. tiny home with a gym
  2. fixer upper lake house for sale
  3. # bedroom mobile home for sale
  4. home with pool for sale
  5. home with indoor pool for sale
  6. cheap beach houses for sale
  7. cheap abandoned houses for sale
  8. cheap old houses
  9. cheap fixer upper houses for sale
  10. old farm house for sale
  11. modern farm house for sale
  12. house for sale with garden
  13. house with jacuzzi for sale
  14. gated community home for sale
  15. home for sale with detached guest house
  16. vacation home rentals with game room
  17. home for sale with tennis court
  18. home with basketball court for sale

Reviews and Comparison Keywords

Reviews and comparison keywords focus on comparing/reviewing usually multiple different options, such as buying versus renting a home. 

These keywords can be a good fit for both informational and commercial pages, depending on the user intent and how you personally want to target them: 

  1. real estate broker vs agent
  2. buying vs renting a home
  3. building vs buying a home
  4. real estate agent vs broker vs realtor
  5. apartment vs house
  6. renting a house vs apartment
  7. tiny house vs apartment
  8. real estate agent reviews
  9. premium properties real estate services reviews
  10. fsbo vs realtor
  11. fsbo vs realtor statistics
  12. selling home to investor vs realtor
  13. benefits of renting your home vs selling
  14. reverse mortgage vs selling home
  15. appraisal of home vs selling price
  16. selling your home through wholesalers vs realtors
  17. online home selling vs. traditional realtors
  18. refinance vs selling home
  19. buying a new construction home vs existing
  20. buying a mobile home vs house
  21. buying land vs buying a home
  22. buying new home vs old home
  23. buying a home cash vs mortgage
  24. earnest money vs due diligence

For example, you can target “buying vs renting a home” with an informative blog post, but also a tool that allows users to calculate and compare total long-term costs. 

Common Real Estate Questions

Here are some real estate questions that buyers, sellers, investors, etc. frequently type into search engines:

  1. what are closing costs
  2. what is earnest money
  3. what are the current mortgage rates
  4. what is a buyer's market
  5. should i order a home inspection
  6. what are typical closing costs
  7. what closing costs are tax deductible
  8. what percentage is earnest money
  9. what is a short sale in real estate
  10. what is commercial real estate
  11. how do real estate agents get paid
  12. how to buy commercial real estate
  13. how to get a commercial real estate loan
  14. how to value commercial real estate
  15. how to buy a foreclosed home

These questions make for great keywords to target with informational pages, such as blog posts.

Trending Real Estate Keywords

Other keywords you can target include currently-trending real estate keywords — i.e., keywords users increasingly search for in recent days, weeks, or months. You can find such keywords using specialized tools, such as Google Trends (free).

Here are some such keywords: 

  1. new real estate rules
  2. real estate commission changes
  3. real estate investment trusts
  4. buying a home in 2024
  5. 121 home sale exclusion
  6. high-end rentals
  7. high-end property listings
  8. luxury home rentals
  9. eco-friendly luxury homes
  10. beachfront property listings
  11. luxury vacation homes
  12. historic luxury estates
  13. exclusive real estate opportunities
  14. exclusive penthouses for sale
  15. exclusive gated communities

You can find more yourself by entering different seed keywords into tools like Google Trends. Make sure to adjust the location according to the audience you want to target.

BONUS: Local SEO Keywords For Real Estate

In recent years, we’ve seen a significant uptick in “hyperlocal searches” in real estate. 

Many users leverage Google’s geo-location abilities by typing in “[keyword] near me” and relying on the search engine to determine where they are and which properties to show them based on their location.

A snapshot of Google search results for the keyword "home for sale near me"
An example of Google search results for the keyword “home for sale near me.”

That’s why, as we’ve already mentioned, you also want to invest in local SEO in order to rank for keywords such as “rentals near me,” “realtor near me,” etc. This can be done through building local-specific backlinks and a robust Google Business profile.

Other users, however, are still typing in their desired location themselves. This is especially true when they’re looking for a property or a realtor that isn’t necessarily ‘near them.’

In this case, you can expect to see keywords such as “home for sale in california” or “apartment for sale in new york.” 

An example of Google search results for the keyword “home for sale in florida”
An example of Google search results for the keyword “home for sale in florida.”

To optimize your content for such keywords, simply add the location next to the keywords you’re targeting

Here are some examples to get you started: 

  1. home for sale in [state/city]
  2. apartment for sale in [state/city]
  3. buying a home in [state/city]
  4. selling a home in [state/city]
  5. best real estate agents [state/city]
  6. top gated communities in [state/city]

It’s ultimately up to you which location-specific word you’ll use. It will also, of course, depend on where the actual property or your agents are located. 

Get Your Free Real Estate Keywords Spreadsheet

Want to have these keywords in one place? We’ve collected them for you in this easy-to-use spreadsheet. Use it to track the keywords you’re targeting with specific pages on your website. 

Feel free to tailor it to your needs. For example, consider adding positions in the SERPs or monthly traffic.

A screenshot of our free spreadsheet with 210+ SEO keywords for real estate.
A screenshot of our free spreadsheet with 210+ SEO keywords for real estate.

How Can A Real Estate Company Use SEO Keywords? 

So, how is SEO used in real estate? And how can you use the keywords we’ve listed for you above? 

Well, as mentioned, one way is to create unique pages that target different keywords. 

For example, “when to contact a realtor to sell your house” is a great keyword to target with an informative blog post. The keyword “commercial real estate,” on the other hand, may be a better fit for a static page on your website showing listings of commercial property.

Either way, here’s what the process usually looks like: 

  • First, you need to create unique pages that target your chosen keywords. To do so, use the exact keyword you want to target multiple times in your content and cover topics that are relevant to that keyword. 
  • Next, publish the pages on your site. Make sure they are indexed if you want to show up in the SERPs and get organic traffic.
  • Finally, add the URLs of these pages to the spreadsheet above ^. This will help you track your progress.

However, as mentioned, some of these keywords — especially the more general ones with high buying intent, such as commercial or residential real estate for sale — may be very difficult to rank for without quality real estate backlinks.

So, for best results, combine on-page SEO with off-page SEO. 

Also, don’t forget to monitor your results. You can do so with tools like Google Analytics 4 (GA4), Google Search Console (GSC), or third-party tools like Semrush and Ahrefs. 

How To Choose The Right Real Estate Keywords

Finally, consider which real estate keywords you should target. 

Ask yourself the following questions: 

  • Can I create and offer high-quality content for this keyword? 
  • Is this keyword relevant to my business? Will it bring me the audience I want to attract? 
  • Can I realistically rank for this keyword? — To assess this, we recommend checking a keyword’s difficulty score and looking at the current search results for this keyword. If you’re competing against high-authority sites, you’ll probably need to build backlinks.
  • How will I convert traffic with this keyword? — With keywords of high commercial intent, you can expect immediate conversions. With keywords of high informative intent, you should consider designing a more long-term lead nurturing campaign. 

Once you settle on a keyword, consider also which type of content you should create to target it. 

As we’ve already mentioned, some keywords are a better fit for commercial (e.g., listings), while others are a better fit for informational pages (e.g., blog posts). 

This depends on the user intent behind typing a keyword into a search engine. 

To determine the user intent, you can use common sense (“why would someone search for this? what are they expecting to find?”), as well as look at the current search results for your keyword.

For example, the top-ranking search results for “commercial real estate for sale new york” include property listings:

A snapshot of Google search results for the keyword "commercial real estate for sale new york"

This tells us that the user intent here is likely commercial (and not informative). 

With that in mind, you shouldn’t try to create blog posts targeting this keyword, as it wouldn’t be effective. Instead, optimize your listing page for this keyword.

Boost Your SEO With Real Estate Backlinks

Boost your SEO efforts with high-quality, real-estate-specific backlinks. Our agency with a decade of link building experience can help you get them! 

Browse through our list of link building packages and order your backlinks today — or contact us for more information.

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